Even if you are sitting in an electric power plant, someone somewhere in the organization will say it:
”We need to be more innovative” or “What can we do differently to…?”
Every company needs new and imaginative ideas and the ability to turn those ideas into new or improved products and services.
Now, wouldn’t it be nice if there was an innovation river continually flowing? Just reach in and scoop up that next winning idea to implement?
While Apple seems to own a river, the Conference Board Survey reported that other companies around the world are challenged by it. CEOs ranked innovation as their #1 challenge in 2012 and it has remained in the top 3 since then.
Here’s what I have found. Innovation is a challenge largely due to two misunderstandings:
1. The innovative process itself
2. Management’s role in switching on the process